← All projects
NOVIQ Solutions client engagement
NAQRH
Turning WhatsApp into a CRM channel for local businesses.
Node.jsExpressMongoDBMongooseTwilioCloudinaryReact
- Role
- Full Stack Engineer, NOVIQ Solutions
- Status
- Delivered to client
Problem
Many small and mid-size businesses already run customer communication through WhatsApp informally, with no structured way to track feedback, promotions, or repeat engagement — and no dashboard for owners to see what's happening across branches.
Solution
NAQRH lets a business connect via a QR code and manage customers, feedback, promotions, and digital menus/offers directly through WhatsApp, with CRM tracking and role-based dashboards behind it.
What I built
- Built the WhatsApp-based CRM platform end-to-end: QR-based business onboarding, customer and conversation tracking, and digital menu/offer delivery.
- Implemented role-based dashboards for business owners and staff to monitor customer engagement and campaign performance.
Key capabilities
QR-based WhatsApp onboardingCRM & customer trackingCustomer feedbackPromotions & digital menus/offersCampaign trackingRole-based dashboards
Engineering challenges
- Structuring an unstructured channel — WhatsApp conversations — into trackable CRM records without disrupting the natural chat flow customers expect.
- Modeling multi-branch, multi-employee access on top of a single business WhatsApp presence.
Outcome
Delivered as a working CRM platform for business clients managing customers over WhatsApp.